Five Unique Ways to Promote Your Brand Using Custom Signs

Finding new investors, suppliers, distributors and customers is all about garnering attention. A creative and attractive custom specialty signage can help you achieve that and help your business grow. Prairie Signs (2000) Ltd has been manufacturing and selling signs including channel letters, illuminated pylons, plastic letters and decals in Grande Prairie since 1961. We are well known for our artistic solutions, customized according to the specific needs of our customers.

Our services include:

  • Vehicle lettering
  • Plastic forms
  • Fascia signs

Have a look at how you can make use of custom signs to promote your business.  

1.       Use lights to illuminate your sign

Use signs that light up from the back as it will make your message clear even from afar. You can also install a LED reader board to describe your products and services in detail.

2.       The right word choice

It is essential to choose your words carefully while creating signs. Convey the message of your business using simple words. If you are using large billboards, do not forget that you will have only around three seconds to catch the reader’s attention. Keep your message small and to the point.

3.       Use colour to attract

It is common to associate a brand’s identity with a colour. Your brand’s colour will serve the basis of good signage.

Don’t use multiple colours in your sign as it can take away the message’s essence. Focus on one dominant colour and try contrasting shades for a good colour combination. This trick will help to grab attention and also allow your messages to be read quickly.

4.       Have signs in different sizes

Most times, you will see signs that are too small or too large for the space available. Put up small signs in places where it is easy for people to get close, such as a parking lot or near the entrance. Since large signs will be visible from far away, they should be placed in open areas such as busy streets, arenas or tall buildings.

5.       Keep it minimal

Less is more when it comes to designing a sign for your business. Emphasize only the key information that you want to convey to your audience.

Always leave a little less than half of the signboard space to increase readability. Try to use minimal designs with bold fonts and ample white space.

Trust Prairie Signs (2000) Ltd to Help You

As the only company in Grande Prairie that manufactures signs, we are committed to great service and quality workmanship. Our knowledgeable and expert staff will help you choose the most appropriate signs for your business.

Call us today for specialty signage services to promote your business.